If you love clothes that look just right in all kinds of settings and feel as good as they look, you owe yourself a journey to Road to Nowhere, the new eco-friendly boutique in Uptown Kingston. Sasha Rudes and Justin Feinberg, the creative team behind the brand, have found the sweet spot for classic silhouettes that will be turning heads wherever you wander for years to come, crafted from durable, earth-friendly fabrics with attention to the details that matter.
Their journey is globally seasoned. Rudes, raised in Los Angeles, and Feinberg, originally from the Boston suburbs, met in the East Village of Manhattan, where she was a student and he was an intern with JP Morgan. When she graduated and he was offered an enticing tech opportunity in London, the two crossed the Atlantic, set up a shared home base, and began exploring together.
“We’d both done some traveling, but London really sparked a three-year run of traveling pretty much nonstop,” Feinberg says. “In the US, I’d had the typical four weeks of vacation time. London was different that way, and we found there were cheap flights to just about everywhere.”
“The whole world opened up,” Rudes says. “Going to Paris was like going to Boston had been. Morocco was, what? Four or five hours. Having grown up flying between LA and New York all the time, the fact that I could be in Morocco in the same length of time was just wild.”
Airbnb was at its sweet, unspoiled peak, and the couple used rent they got from their London digs to fund all sorts of adventures—glacier hiking in Switzerland and Norway, stays in gorgeous countryside hotels. “We love the outdoors, and we love the fancy stuff too,” Feinberg says. "We love being outside, and we love a great hotel and a nice dinner just as much," Feinberg says. "Cities, mountains, coastlines—we want all of it on the same trip. So the question became how to pack for that. What do you actually wear when your morning is a hike and your evening is somewhere you'd want to dress for? Most clothes only solve half of it."
“So I’m packed for a hiking weekend in Norway, and my suitcase is just about full of my hiking gear, but then we also have a nice dinner booked,” Rudes says. “Norway is great for that: outdoor adventure and elegance in close proximity. That was the first trip when I remember consciously thinking, ‘I wish I had clothes that were great to hike in or wear all day in the car, and then walk around town and go to dinner without having to fuss with clothes.”
"Before we started researching fabric and construction, we knew we wanted the Swiss Army Knife of clothing, something that could do everything we needed, a high-end contemporary brand." – Co-owner Justin Feinberg
That was the question that would evolve into Road to Nowhere. “Before we started researching fabric and construction, we knew we wanted the Swiss Army Knife of clothing,” Feinberg says. “Something that could do everything we needed, a high-end contemporary brand. The next question was, can we make it sustainable? And the answer to that one was no—the best technical gear for hiking and climbing, you need a lot of poly in the mix. You need your Gore-Tex in those extreme situations. But what we found we could do was build sustainable, practical work wear, with loads of potential combinations that feel great, wear well, wash well, and pack easy. That was the sweet spot—clothes that work for the flight, the hotel, the long walk, and dinner after, made well enough to keep up with how we actually travel. Not technical gear, not precious. Just real clothes that go everywhere."
With a two-month gap between the end of London and the return to the United States, the adventurers rented camper vans and spent a month each exploring Australia and New Zealand, another situation that called for tight packing and go-everywhere fashion options. “Then when we got back, we both got really into surfing, which led us to set up a home base in Montauk,” Rudes says. “And it was on a surfing trip to Costa Rica that everything came together. What was just right for a beach walk that you follow up by exploring the city? There wasn’t really the perfect brand for that. So we set about testing some garments, testing some fabrics.”
Launching in July 2021, they quickly realized that Road to Nowhere clothing was best experienced in high-touch analog mode and began doing pop-ups.
Then came COVID, just as they were ordering fabric to start production. “But we had our prototypes, and we were loving wearing them. And we noticed that people were definitely still shopping during lockdown,” Rudes says. “So we pulled the trigger and went ahead with production while wear-testing our samples. One of those first fabrics that I especially love—a Japanese twill with just a hint of biodegradable stretch—I found I could just wear it all day easy as pajamas. It’s now in our Skye Trouser.” (“The most comfortable pants I’ve ever had,” according to on online reviewer.)
Launching in July 2021, they quickly realized that Road to Nowhere clothing was best experienced in high-touch analog mode and began doing pop-ups. “We popped up in friends’ houses, in bars; we threw little parties for friends,” Rudes recalls. “When people feel the weight and quality of the fabric in person, they immediately get why it’s special, where the added value is. So that worked really well for us.” The following May, a serendipitous connection led to their bringing Road to Nowhere to Ulster County’s Field + Supply markets, which turned out to be an ideal venue. “Field + Supply gave us the confidence to open a store, so we opened our first location in Montauk the following year,” Feinberg says.
Here you'll find real well-made clothes that go everywhere.
“We have a dear friend with a farm and Airbnb in Accord, and between visiting there and doing Field + Supply, getting to know the area, we fell in love with Kingston. It wasn’t random location scouting; we knew that if we were going to open an upstate store, Kingston would be the place. And when we learned that our friend at River Mint Finery, who’d been carrying our brand, was getting out of retail, we jumped on the opportunity to lease that space.”
They’ve been happily open in Kingston since February 2025. “We love the space and we love the community,” Feinberg says. “Between Field + Supply and our things already selling at River Mint, we knew we had a customer base. It makes a great complement to our Montauk and Sag Harbor stores. A lot of what Road to Nowhere is about is just going with our instincts, with what the universe puts in front of us, and pursuing it.”
It’s a pursuit that, after all, calls for comfy and great-looking gear. With stockists in 20 states and counting, it looks as though this young family’s Road to Nowhere may just lead to everywhere.
road to nowhere
270 Fair Street, Kingston
roadtonowhereclothing.com
