Here in the Hudson Valley, we’re fond of lots of things. Good food. Nature. Art. Kindness. Education. Standards are pretty high, by and large, which means that people doing business the right way—good things, well and honestly delivered—tend to rise to the top, whether you’re talking about restaurants, hardware stores, or anything else. So it’s only natural that this is where you’ll find the best car makes being sold by one of the best-run dealerships.
Exhibit A: Curry Subaru in Kingston. People who drive Subarus will tell you there’s no better car on snowy roads. Symmetrical all-wheel drive, they say, is a whole different experience, especially when it’s combined with the X-MODE feature that optimizes traction and momentum at low speeds, the high ground clearance, and EyeSight Driver Assist Technology.
If, despite all that, a driver winds up in trouble, it’s comforting to be behind the wheel of a vehicle that has consistent five-star ratings from the National Highway Traffic Safety Administration and Top Safety Pick awards from the Insurance Institute for Highway Safety. Then there’s the fact that a well-maintained Subaru is often still roadworthy well past 200,000 miles.
Yes, Subaru fans tend to be a loyal bunch, and they have their reasons.
A well-maintained Subaru is often still roadworthy well past 200,000 miles… Subaru fans tend to be a loyal bunch, and they have their reasons.
All of it makes Subaru a natural fit with a dealership family that’s still going strong after 106 years, winning its own array of accolades and awards.
B.F. Curry opened Curry Chevrolet in New York City back in 1919, when horse-drawn wagons were still a common sight on city streets. Chevy was in second place—Fords were still the most popular car in the country—but still sold 150,000 cars that year. Curry’s Sales and Service division was soon one of the largest in the world. B.F. had an eye for a good opportunity and began supplying fleet vehicles to state and city highway departments, putting Curry in an advantageous position when New Deal public works projects came along in the 1930s.
Fleet sales and service kept Curry Automotive afloat through the Great Depression. Then came the postwar economic boom, and Curry was one of the first to develop the concept of long-term leasing, forming the Curry Corporation in 1947 and leasing tens of thousands of vehicles. In the 1950s, with B.F. Curry Jr. beginning to take the reins, the company opened a dealership on Central Avenue in Scarsdale that had everybody talking—vast 30-foot windows, illuminated art deco signage. (When the Scarsdale location got a thorough makeover in 2013, the original 1958 sign was restored and moved to a place of honor indoors.)
Motorcycles in the ’70s, Hondas in the ’80s, the rise of young B.F. Curry III to the CEO role in 2004—Curry Automotive has been moving from strength to strength for over a century, supporting good causes and staying innovative.
In the 1950s, with B.F. Curry Jr. beginning to take the reins, the company opened a dealership on Central Avenue in Scarsdale that had everybody talking.
In 2005, they helped build the Westchester Children’s Museum, and in the fall of 2017, their Toyota, Hyundai, and Subaru dealership buildings in Cortlandt Manor were approved as green LEED® Certified. (The Scarsdale Acura spot got an upgrade too, with a large brand new service drive, ultra-modern showroom, and customer-facing improvements like a café, a new customer lounge, and a quiet lounge.). Curry Automotive has the earmarks of a classic Hudson Valley business success story: bold, creative vision and community connections built through reliability and philanthropy, themes you’ll see mirrored in a great many of the stories we tell in these pages, whether we’re talking about a restaurant, a home goods store, or an antiques collective. The key to Hudson Valley and Catskills success stories tends to be doing it right and doing right by the neighbors.
The key to Hudson Valley and Catskills success stories tends to be doing it right and doing right by the neighbors.
Curry Automotive purchased the former Colonial Subaru in Kingston in December 2023, redesigning the service center and adding new amenities and equipment. Folks are impressed. Reviewers talk about a smooth, pressure-free, and transparent experience: “What an amazing car buying experience,” reads one recent example. “Todd and crew made my car buying stressless. They listened to my situation. I found the right car and PRICE. There was no hidden agenda. They worked very hard getting us approved and we drove away in a brand new Subaru. We are so grateful that we stopped in and found a dealership that actually takes care of customers like family.” When you tell General Manager Mark Bernicker that people seem to be loving the place, you can hear the smile in his voice. “That’s the goal,” he says. “That’s how the experience is supposed to be. That’s what I love about working for Curry, and that’s what I love about getting to sell Subarus. They’re just a really special car.”
curry subaru
761 E. Chester St., Kingston
845-960-0350
currysubarukingston.com
