Do you love the feeling of the crisp winter air on your face as you glide down a mountainside, or is it something you’ve always wanted to try? Now’s the time to get your gear and plans in order, so that when winter hits, you’ll be ready to load the car and hit the road. You’ll need the right gear, of course—and making sure of that is easy with a stop at Potter Brothers Ski and Snowboard Shop, where Hudson Valley snow lovers have been finding expertise, next-level customer service, and great deals on winter sports gear for 78 years. Potter Brothers sells equipment for both skiing and snowboarding, as well as cross-country skiing and snowshoeing, along with layers and outerwear that will keep you cozy no matter what you plan to do outside—and they’re as excited about hitting those slopes as you are. “10 year customer here, I've had nothing but excellent service in all that time,” says a typical five-star review on Google. ‘Everyone who works here is knowledgeable, enthusiastic and wise.”
Kyle Potter, who’s been working in the family shop since high school and signed on full-time in 2000, says the whole team loves the fall season. “We get excited about the new gear rolling into the shop, so we're always talking about what's new, what's coming in,” he says. “We sell premium ski and snowboard gear, products that we 100% stand behind, products that we use ourselves. It's premium gear; customers know that if we can trust it, they can too..It's exciting when all of the new gear starts to roll in and we start setting up the shops; there's a lot of optimism and excitement heading into the new season. Everybody’s thinking about winter, looking forward to the good times we can have on the mountain with our friends and family. Seeing old customers back, meeting new ones, hearing everybody’s plans—it's a really high-energy time.”
When you need the right gear for skiing and snowboarding—it’s easy with a stop at Potter Brothers Ski and Snowboard Shop, where Hudson Valley snow lovers have been finding expertise, next-level customer service, and great deals on winter sports gear for 78 years.
Many of the staff have been there for a decade or more, and combine passion for winter sports with superior product knowledge.
Many of the staff have been there for a decade or more, and combine passion for winter with superior product knowledge. “So when you come in, you’ll usually see familiar faces here and you can trust that you’ll get great service, great products, and knowledgeable advice,” says Potter. “We’re in a very specialized industry, where a high level of service is required: tuning skis, fitting ski boots properly. Even simple things like adjusting your snowboard bindings, or finding the right stance. People know they can count on us for all of it, and we keep the vibes high and ensure everyone feels welcome—that’s how it’s always been here, and it’ll never change.”
Their Fishkill shop, expanded and renovated in 2023, is thriving, as is their flagship Kingston shop—and if you’re headed farther north, you’ll also find on-mountain outposts at Killington, Bromley, and Jiminy Peak. Fall brings lots of sidewalk sales and promotional events that can make your winter fun far more affordable, plus their rental programs are perfect for newbies, long-distance voyagers, and growing families.
“If you only get to the mountain a few times a year, you may not want to invest in all-new equipment; our seasonal rental program can get you through the entire season really affordably,” Potter says.
“Our daily rentals are also a great way to try out different gear, with consecutive-day discounts, the best rates around, and a simple, streamlined process: just stop in on your way to the mountain and pick up what you need.”
One thing you need is snow, which has been a bit scarce the last couple of winters—but Potter says that our family-friendly local spots, such as Belleayre, Plattekill and Jiminy Peak, do a great job of creating the winter wonderland you’re dreaming of.
“Casual skiers might look out the window and think the weather’s not that great, but conditions on the mountain are better than you expect once you get there,” he says. “Belleayre in particular has been doing a great job with snowmaking and terrain expansion.
Doing this as long as we’ve been doing it, we’ve seen all kinds of winters—during the less snowy ones, we have to get creative, like using social media to show our staff out there having a blast even when you might have bare ground in your yard. Not that far away, at the higher altitudes, you can have a fantastic day or weekend of skiing even when you might not expect it.”
“We’re in a very specialized industry, where a high level of service is required… People know they can count on us for all of it, and we keep the vibes high and ensure everyone feels welcome—that’s how it’s always been here, and it’ll never change.” – Kyle Potter
With a patio furniture division that keeps the staff busy through summertime (okay, these folks really love getting us all outdoors by any means necessary) and unmatched, wide-ranging expertise, Potter Brothers is thriving no matter the weather. “We keep our fingers on the pulse and know what’s happening at the resorts and within our industry, listen to what our customers and staff are saying, and keep it fine-tuned,” he says. “We have a good reputation but we don’t let that go to our heads, we’re always working to make our shop even better. We truly care about your experiences on the mountain so we get excited about those mountain adventures you’re dreaming about—and between our own experiences, knowledge, and helping you find the right products, we’re confident we can make it turn out even better than you dreamed.”
potter brothers ski shops
Five locations, including:
57 City View Terrace, Kingston 845-338-5119
1083 Route 9, Lawrence Farms Plaza,
Fishkill, 845-297-2941
potterbrothers.com
