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MEET THE OWNER EMMANUEL’S MARKET PLACE

by Anne Pyburn Craig photos by Matt Petricone

September 02, 2016

 

Emmanuel’s Marketplace can be spotted and smelled from afar. A 165-foot mural by artist Nancy Ostrovsky paints the market’s exterior with an image of a vibrant, cross-cultural bazaar, made real by the scent of fresh breads and spices wafting through the front door.

People flock to the Stone Ridge business for local and organic produce, freshly made deli salads, artisanal fresh-baked breads, hand-cut meats, and other staples. Its bulletin boards are packed with local news, and regional artists hang their work near the checkout lanes, where many teens have mastered the art of service with a smile.

Emmanuel Gerondaras was born in Morocco and came to America with his mother when he was 11 years old, meeting with his father who relocated to the US in the late 60s. Emmanuel assisted in his parents’ Morocco and US delis before working at Montgomery Ward and managing AMES in Newburgh.

His love of food, however, lured him back to the grocery world, and he partnered with the owner of the Stone Ridge Market for some time before opening his first independent venture in Port Ewen. In 1997, when space became available at the Town Center Plaza, he was ready to open his market.

 

“I knew the most important things were to make it clean, friendly, and local, with the freshest products and superior customer service,” he says.

Emmanuel continually transforms his selection in response to community needs and standards. In addition to produce, Emmanuel’s Marketplace carries locally made cheeses and milk and locally raised beef, chicken, and lamb. Plus, the market’s wide selection of imported goods, sushi, and an array of bulk foods can satisfy any palate.

To offset the high cost of living and serve the entire community, Emmanuel’s Marketplace also carries generic brand products and runs frequent specials. Senior citizens get five percent off on Tuesdays, Wednesdays are “mom’s night off,” offering rotisserie chicken and two sides for $6.99, and Thursdays are “family day,” with a five-percent discount on orders from $25-$75 and 10 percent off orders over $75.

“I’ve wanted to have a market ever since I can remember;
it was my childhood dream,” says Emmanuel Gerondaras.

“Every day, I’m meeting someone new,” says Emmanuel. “We love our customers; each one is special, with a different story to tell.”

In addition to their stories, customers are welcome to offer feedback. As an independent entrepreneur, Emmanuel loves being able to give them what they want.

“Someone asks you for something new, you check it out, and the next thing you know, you’re selling it,” he says. “You must stay one step ahead of your competitors and do it twice as well; we’ve had plenty of tough times, but they’re outweighed by the exciting times.”

It is a winning combination that has allowed Emmanuel’s Marketplace to thrive and has made it a fun journey.

“It doesn’t feel like work; it’s like spending time with friends and family all day long,” he says. “Food isn’t just my profession—it’s my passion.”

EMMANUEL’S MARKETPLACE
3853 Main Street, Stone Ridge
Stone Ridge Towne Centre, Route 209
845-687-2214
emmanuelsmarketplace.com
Mural by Nancy Ostrovsky: nancyostrovsky.com

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